Aire
OH&CO
Agency
OH&CO
Client
Aire
Agency
OH&CO
Client
Aire
Agency
OH&CO
Client
Aire
Creating a premium CBD brand from inception — elevating product, brand, and digital presence for a luxury audience.
Creating a premium CBD brand from inception — elevating product, brand, and digital presence for a luxury audience.
Creating a premium CBD brand from inception — elevating product, brand, and digital presence for a luxury audience.
© Aire
© Aire
© Aire
Assignment
Aire was a company I co-founded alongside a design partner at OH&CO now OH.Studio. The aim was to launch our own CBD product with a fresh, modern approach, repositioning the category away from low-quality, poorly branded offerings and towards a more considered, premium wellness space.
The Project
Full launch of the business from concept to market — I led the operational side of the company, overseeing product development, legal and compliance, finance, investment, distribution, and quality control, while also managing the creative production across the brand.
The creative work extended across brand identity, guidelines, tone of voice, photoshoots and social photography, packaging design, website design and development, as well as ongoing marketing activity and partnerships. Almost every touchpoint of the business, from product to platform, was shaped, tested, and refined on an on-going basis.
Assignment
Aire was a company I co-founded alongside a design partner at OH&CO now OH.Studio. The aim was to launch our own CBD product with a fresh, modern approach, repositioning the category away from low-quality, poorly branded offerings and towards a more considered, premium wellness space.
The Project
Full launch of the business from concept to market — I led the operational side of the company, overseeing product development, legal and compliance, finance, investment, distribution, and quality control, while also managing the creative production across the brand.
The creative work extended across brand identity, guidelines, tone of voice, photoshoots and social photography, packaging design, website design and development, as well as ongoing marketing activity and partnerships. Almost every touchpoint of the business, from product to platform, was shaped, tested, and refined on an on-going basis.
Assignment
Aire was a company I co-founded alongside a design partner at OH&CO now OH.Studio. The aim was to launch our own CBD product with a fresh, modern approach, repositioning the category away from low-quality, poorly branded offerings and towards a more considered, premium wellness space.
The Project
Full launch of the business from concept to market — I led the operational side of the company, overseeing product development, legal and compliance, finance, investment, distribution, and quality control, while also managing the creative production across the brand.
The creative work extended across brand identity, guidelines, tone of voice, photoshoots and social photography, packaging design, website design and development, as well as ongoing marketing activity and partnerships. Almost every touchpoint of the business, from product to platform, was shaped, tested, and refined on an on-going basis.
Loadsure
Aureum
Loadsure
Aureum
Loadsure
Aureum